Sustainable Material Choices
We thoughtfully select materials such as linen, a natural, durable, and biodegradable fabric that aligns with a more conscious approach to fashion.
ALRAFI © Contemporary Modest Fashion
ALRAFI creates contemporary modest fashion designed around comfort, versatility, and timeless elegance. Crafted with thoughtfully selected fabrics and refined silhouettes, every piece is made to move effortlessly across seasons, occasions, and generations.
At ALRAFI, we believe modest fashion should feel effortless, relevant, and enduring. Rather than creating pieces for a single season, we focus on versatile silhouettes and carefully selected fabrics that remain wearable year after year. Our collections are designed to balance modesty, functionality, comfort, and understated elegance.
Founded in Batam, Indonesia, in 2018, ALRAFI is a modest fashion brand built on years of experience in the fashion industry dating back to 2010.
We create timeless modestwear that combines simplicity, comfort, and contemporary design. With linen as one of our signature materials, our collections are designed to offer effortless pieces that can be styled across different occasions and generations.
Together with our team, ALRAFI has continued to grow through participation in national and international fashion exhibitions, introducing Indonesian modest fashion to an increasingly diverse market.
From Batam to a Wider Market
What began as a local Indonesian fashion label continues to evolve through craftsmanship, thoughtful design, and participation in leading modest fashion exhibitions.
Hermansyah
Founder & Owner of ALRAFI
Batam, Indonesia
2018
2010
ALRAFI offers a diverse collection of modest fashion essentials designed for modern lifestyles. Every silhouette is designed with versatility in mind, allowing each piece to become part of an effortless and timeless wardrobe.
Material selection is an important part of the ALRAFI design philosophy. Our essential collections feature fabrics such as linen, cotton, rayon, and Tencel — selected for their comfort, character, durability, and suitability for contemporary modestwear. We particularly value linen for its natural texture, breathability, durability, and biodegradable qualities.
Natural Comfort. Timeless Character.
Categories
Blouse · Shirt · Tunik · Vest · Outer · Coat · Skirt · Pants · Culottes · Dress · Long Dress
Materials
Batik · Cotton · Handwoven · Linen · Linen Embroidery · Rayon · Tencel
We thoughtfully select materials such as linen, a natural, durable, and biodegradable fabric that aligns with a more conscious approach to fashion.
Our silhouettes are thoughtfully developed to meet the needs of contemporary modest dressing while maintaining elegance and versatility.
Instead of following short-lived trends, ALRAFI focuses on pieces designed to remain relevant across seasons and generations.
We balance practicality, comfort, and sophistication to create refined pieces that remain effortless to wear throughout the day.
Simple silhouettes. Thoughtful proportions. Comfortable fabrics.
ALRAFI pieces are created to transition naturally between different moments — from professional settings and everyday routines to gatherings and special occasions.
The result is a wardrobe that feels refined without becoming complicated.
Philosophy
To become a leading Indonesian modest fashion brand recognized for comfortable, simple, and modern designs, while bringing Indonesian modest fashion to a wider global market.
Our mission is to create high-quality modest fashion with a strong focus on thoughtfully selected and eco-conscious fabrics. We are committed to producing simple, comfortable, and versatile apparel that can be effortlessly mixed and matched for different moments of the day — from work and everyday activities to social gatherings and special occasions.
ALRAFI works with individual customers and business partners through clearly defined retail and wholesale programmes.
Discover ALRAFI pieces designed for customers who value modest silhouettes, thoughtful fabrics, comfort, and timeless style. Retail purchases are available starting from one piece. Products are offered at standard retail pricing and are sold according to the available ALRAFI collection without customization. Loyal customers may receive a 10% discount according to ALRAFI's applicable customer program.
ALRAFI welcomes collaboration with retailers, boutiques, distributors, and businesses looking for contemporary modest fashion products from Indonesia. Our B2B program provides opportunities for wholesale purchasing, customized production, and white-label collaboration. Minimum order is 20 pieces per article. Custom product development is available. Wholesale discounts of approximately 20–30% depend on order quantity. Production capacity is approximately 400–500 pieces per month across various product categories. White-label production services are available for business partners.
For businesses seeking their own fashion line, ALRAFI offers white-label and customized production opportunities. With experience in modest fashion development and a production capacity of approximately 400–500 pieces per month across various products, we can collaborate with partners on selected product requirements and quantities.
Start a ConversationALRAFI continues to expand its presence through participation in prominent fashion, craft, and modest fashion events in Indonesia and internationally.
2021
2022
2023
2024
2025
Each milestone represents another step in ALRAFI's journey to introduce contemporary Indonesian modest fashion to a broader audience.
Discover ALRAFI through our Batam store and selected distribution partners.
Batam
DC Mall, Ground Floor D 33/37, Batam
Jakarta
Sarinah Department Store, Jakarta
Jakarta
LPS Pelindo Tower, Jakarta
Tanjung Pinang
Dekra Creative Space, Tanjung Pinang
Jakarta and Bali
Pendopo, Jakarta and Bali
Explore contemporary modest fashion where comfort, thoughtful materials, and understated elegance come together.
Whether you are discovering ALRAFI for your personal wardrobe, exploring wholesale opportunities, or interested in a business collaboration, we would be pleased to hear from you.